• Why choose IronQuest?
• Our commitment to you
• Powerful Marketing Powers Up Sales
IronQuest Auctions will conduct public auctions of machinery and equipment utilized in earthmoving and construction as well as transportation, forestry, material lifting and handling, mining and agriculture. We will utilize our 25 acre facility near Charlotte, NC and plan to conduct sales at various locations nationwide. We will provide a safe, customer freindly atmosphere for customers to inspect and bid on the equipment of their choice without any minimums, reserves or buybacks. Our staff of experienced personel will work diligently to ensure a positive experience for each and every customer.
We welcome your inquiries and comments. Please feel free to call us any time as we look forward to servicing your auction needs.
IronQuest was founded by experienced heavy equipment professionals with many years' experience in buying and selling machinery around the world. Knowing the industry from the inside out gives us a distinct advantage over other auction firms. We know how to market to and attract potential buyers because we know exactly what they're looking for and how to reach them.
Leveraging our knowledge and experience, we have raised typical auction strategies to a higher level. Our uniquely effective combination of a "no reserve" structure and targeted marketing allows our sellers to command top dollar for their industrial, construction and agricultural equipment. Every auction we arrange is also conducted live on the Internet so people from around the world can bid on your equipment. With Iron Quest, you can be sure you're reaching as many potential buyers as possible and getting the highest possible bids.
Transform Surplus Equipment Into Cash!
Our Mission
To provide the highest quality customer service in the auction industry and make customer satisfaction our top priority is every transaction. To create safe, clean, well-organized sale sites. To provide courteous, professional, hands-on service to all customers, foreign and domestic, and ensure them a positive auction experience from start to finish.
Our Vision
To offer auctions in customer-friendly, well-organized, safe environments. We extend this vision to the industrial, construction and agricultural equipment marketplace worldwide.
Creating the "White Hot" Center of Selling
The core of our corporate philosophy revolves around creating an atmosphere of excitement that generates the best possible outcomes for sellers. We do this by attracting the largest possible pool of interested buyers and employing proven strategies to raise the number and size of bids. Our strategy for reaching this level of auction success is three-fold:
- Launch far-reaching, targeted marketing campaigns for every auction, attracting the largest possible buyer pool
- Offer the highest level of personalized service to all parties and create a clean, safe, comfortable auction environment
- Create an atmosphere of excitement on sale day that generate more bids and higher sale prices
We Are Committed to Staying True to Our Mission and Vision for Every Auction
Iron Quest Auctions plans the largest, most comprehensive marketing programs to ensure the best possible results for sellers. We put more than $100,000 into marketing every auction we conduct. Here is an outline of the marketing plan that will get you top dollar for your surplus equipment and create the liquidity you need:
Pre-sale Announcement: Iron Quest Auctions will mail 20-40,000 flyers to carefully targeted buyers 60-90 days prior to the event.
Full-color Brochures: Iron Quest Auctions will mail 40-60,000 advertising brochures to buyers matched to the auction inventory 4-5 weeks prior to the event.
Industry Journal Ads: Iron Quest Auctions places large display ads in domestic and international industry-specific publications that reach your best potential buyer market. These publications include Machinery Trader, Rock and Dirt, Machinery Access, Construction Equipment Guide, Contractors Hotline and several overseas publications reaching Europe, the Middle East, Africa, Australia, Central and South America and the Far East. These publications have a combined worldwide readership of more than 500,000 equipment purchasers.
Leverage the Far-Reaching Power of the Internet: We widely announce the date and time of each auction, driving hundreds of thousands of potential buyers to our Web site to review the specific equipment being offered.
Online Bidding: Iron Quest offers live simulcast online bidding via the World Wide Web. Buyers can bid on all items in real time from the convenient comfort of their home or office.
Specialized Sales Force: Our experienced, knowledgeable sales representatives reach out to potential buyers by phone and in person 60-90 days prior to the event.
Mass Faxing Campaign: We transmit 10-20,000 faxes to potential buyers for every auction.
Local and Regional Newspaper Ads: Iron Quest Auctions blitzes local and regional newspapers with auction announcements as the event draws near.
Voice Shot Teleprompt Reminders: We schedule a pre-recorded reminder message to be sent out to interested buyers within seven days of the event.
World Champion Bid Callers and Ringmen: We hire only the most experienced, skilled auction leaders to ensure that you get the best possible prices.
Proxy Bidding: To ensure the biggest possible pool of buyers, interested parties who cannot bid on auction day may bid ahead of time.
Clean, safe Environment: Buyers will feel completely at ease as they inspect equipment and select their purchases.
Courteous, Well-trained Auction Staff: Our professional staff makes check-in and checkout a pleasure on sale day.
Our Unparalleled Attention to Detail Gets You the Best Prices!
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